Coin World Advertising Standards

All new advertisers must have a completed advertising application along with two trade references and bank references (checking and savings) on file. References will be checked out and cleared prior to granting advertising privileges.

Policy for advertising uncirculated coins

Coin World, through its advertising space, provides a marketplace which brings together buyers and sellers of numismatic items.

Dealers use various grading standards generally accepted in today’s numismatic marketplace. Dealers are required to state in their Coin World advertisement which standard they use. Coin World recognizes that grading coins is subjective and that the use of numbers and/or adjectives to describe the grade of a coin may need clarification.

Because of the number of generally accepted grading standards in use today, Coin World has adopted minimum standards for grading terms used in Coin World advertisements in order that buyer and seller can better communicate.

• Borderline Uncirculated must be a minimum of AU-55 and cannot be abbreviated as BU.
• Uncirculated, Brilliant Uncirculated or Select Uncirculated must be a minimum of Mint State 60.
• Commercially Graded Uncirculated must be a minimum of Mint State 60.
• Choice Uncirculated or Choice Brilliant Uncirculated must be a minimum of Mint State 63.
• Gem Uncirculated or Gem Brilliant Uncirculated must be a minimum of Mint State 65.
• Superb Gem Brilliant Uncirculated or Superb Brilliant Uncirculated must be a minimum of Mint State 67.
• Split grade such as MS-63/65 or MS-60/63 must fall back into the lowest adjective level.
• Other terms used in advertisements appearing in Coin World should be viewed as a reflection of the seller's opinion and his way of communicating more fully his opinion of the coin's condition. Coin World reserves the right to monitor the merchandise offered by advertisers through the Coin World Customer Checking Service. Any advertiser placing an advertisement in Coin World agrees to adhere to these minimum standards. Advertisers found in violation may have their advertising privileges suspended or revoked.

Inspection and return period

All individual coins are to be shipped in holders which permit thorough inspection of the coin. Any coin removed from holder is NOT returnable. Coins or numismatic material which the buyer finds to be unsatisfactory may be returned to the seller for full refund or replacement unless the advertisement specifies "no returns." "No return" offerings must clearly state such and are limited to encapsulated, graded coins.

Returns must be made within five days of receipt by the buyer, unless other return periods are specified in the advertisement. Refund or replacement will be made by the seller within seven days upon receipt of the returned item. Maximum return period allowed by advertisers is 30 days.

The buyer MUST verify with seller any extension of return period if coins are to be shipped to a grading or certification service.

All advertisers who do not state "Write First" in their ads are expected to return merchandise postpaid. Refusal of packages at the post office may be grounds for suspension unless the ad indicates that confirmation is needed before shipping. If overgraded coins are to be returned at the seller's expense, advertisement must so state.

Mail bid sales

The term "auction" is licensed in many states so all sales without a licensed auctioneer must be termed Mail Bid Sales and content must be solely of the Mail Bid Sale - not contained as part of another advertisement.

Contract & copy regulations

• The publishers grant no special rates, discounts or privileges to anyone. Each advertiser is governed by the prices on our current rate card plus any allowable discounts and is treated on an equal basis with all other advertisers.
• Each advertisement will stand on its own size to determine rate charged. Each firm must have its own advertising contract.
• All advertising orders are accepted subject to the terms and provisions of the current rate card. Extra production costs for photography will be charged in addition to space rates.
• No conditions, printed or otherwise, appearing on the order for advertising space, billing instructions or copy instructions which conflict with our stated policies will be binding on us. Recognition is granted to all bona fide advertising agencies, but no agency commissions are allowed.
• Verbal agreements are not recognized.
• Only one tear sheet of the paper is furnished each display advertiser as proof of insertion upon request.
• The publishers assume no liability if for any reason it becomes necessary to omit an advertisement. Publishers shall not be liable for failure for any reason to print, publish or distribute all or any portion of an issue in which an advertisement accepted by the publishers is to appear.
• All advertising is submitted to publisher's approval. The publishers reserve the right to reject or decline advertising, or suspend advertising privileges for such periods of time, as in their discretion they see fit, for any reason whatsoever, irrespective of the validity of the reasons for rejection or declination of advertising or suspension of advertising privileges. Advertiser acknowledges that he is familiar with the present announced policies of advertising by publishers as have appeared in various past issues of Coin World, and understands that said policies may be changed or amplified in the future to meet changing conditions, and that all advertising copy submitted must conform to said policies in the sole determination of the publishers. Publishers, in addition to rejecting or declining advertising copy which, in their discretion, does not conform to advertising policies, whether announced, or placed in effect by publishers, reserve the right to edit advertising copy to conform with said policies.
• Advertiser and advertising agency assume liability for all content (including text representation and illustrations) of advertisements printed and shall indemnify, defend and hold harmless the publisher(s), its employees, agents and officers against and from any and all claims of any type or nature (including cost of defense) arising out of the content and publication of such advertisement, (even though such advertisement may be edited by the publisher) including but not limited to losses or expenses resulting from claims or suits for libel, violation of rights of privacy, plagiarism, trademark or tradename or copyright infringement, whether caused by the negligence of the publisher, its employees, agents and/or officers or otherwise. It is the responsibility of the advertiser and the advertising agency to obtain appropriate releases on any item or individual pictured in an advertisement.
• The forwarding of an order is construed as an acceptance of all rates and conditions under which advertising is at the time sold. Copy deadlines are shown in each issue.
• All contract advertising calls for consecutive weekly insertions. Should advertiser fail to fulfill his contract, publisher may, at his option, bill advertiser for any deficiency based upon the rate earned upon cancellation by advertiser. Or, in the absence of written cancellation notice, publisher may insert the last advertising appearing and bill said advertisement to advertiser toward fulfillment of contract.
• Copy running longer than the space ordered will be cut from the end of the listings, or wording, and returned at the discretion of the publishers unless permission to increase space has been given the publishers by the advertiser.
• The publishers' responsibility for their errors is limited to the corrected publication of that portion of any advertisement which is incorrectly inserted.
• The advertiser will furnish the publishers with typewritten copy or legibly printed copy on one side of the paper only. The publishers will not be responsible for any errors which might otherwise occur. Ad copy received by telephone is accepted at advertiser's risk although every effort possible, such as reading back, will be made for accuracy. All copy received by electronic impulse recording devices is likewise accepted at sender's risk although every reasonable care will be taken to assure accuracy. Photography services are available at a minimal fee, with the original negative becoming the property of the publisher.
• Acceptance of advertising for any item or service is subject to investigation and verification of the product or service, and of the claims made for it in the advertisement submitted for publication. The publishers reserve the right to require a current financial statement from any advertiser at any time.
• All agreements are subject to strikes, accidents, fires, acts of God, or other contingencies beyond the publishers' control.
• Advertisements offering prizes or contests such as grab bags of any nature, are acceptable providing prior written approval has been obtained from the Post Office Department, Washington, D.C.
• The publishers reserve the privilege of revising the rates on this contract upon 30 days written notice but give the advertiser the right to cancel without penalty if the revision is not acceptable.

Special position charges

Special position placement requests such as appearance on the same page every week can be considered only from advertisers holding a 52 week advertising contract.

Advertising by minors

Advertising copy will not be accepted from minors until a statement of responsibility form is executed by the minor's parent or guardian and references furnished.

Credit policy

Advertisers may establish credit by furnishing Coin World with suitable commercial and bank references, with complete addresses. We will investigate. Advertisers who have not previously established credit with Coin World may be asked to submit cash with order. Current published rates are used in every instance. All advertising accounts are payable on receipt of billing and accounts are considered past due on the 16th of the month following publication. (See 1 1/2% Monthly Service Charge.) Advertising contracts will automatically be suspended when unpaid balances are 60 days old. All past due accounts are subject to credit review regarding acceptability of further advertising. Advertisers shall be liable for all costs of collection, including attorney's fees and court costs, on unpaid accounts.

1 1/2% Monthly service charge

A Monthly Service Charge of one and one-half per cent (1 1/2%) will be made on all accounts having unpaid balances within 30 days after service rendered. Your cooperation in making prompt payments will be appreciated.

Collection costs

In the event that Coin World finds it necessary to undertake collection efforts or bring suit to collect amounts due and owing to it pursuant to this rate card, it is further agreed that Coin World may recover reasonable attorney fees and such expenses as shall be expended or incurred in the collection of any amount due or in any consultation or action in connection with any of the above.